I knew what Tiger’s Nest looked like long before I saw it. Almost everyone does. It is probably the most photographed place in Bhutan, a white monastery pinned to a cliff, endlessly posted and shared. What the photographs never mention is the cold. It was 8:30 in the morning and six degrees when I […]
Author Archives: Rohit Bhateja
The ‘AI effect’ on SEO for 2023
Posted inSEO
Search Engine Optimization (SEO) has been an essential element of digital marketing for over a decade. With the advent of Artificial Intelligence (AI), SEO has undergone a paradigm shift, and its impact is only going to grow in the coming years. In this blog post, we will explore the AI effect on SEO in 2023. […]
2021 : The year that changed everything, forever!
Posted inGeneral
Last year, as we wrapped up 2020, so many of us looked around and wondered what the world would be like now. Would many people return to the office? Would kids return to classrooms? Would we return to restaurants, watch games, travel anywhere without thinking? The COVID-19 vaccine helped move many of us in that […]
5 digital disruptions to prepare for 2022
Posted inTrends
No one had ever imagined where 2020 & 2021 would take us. The recent events pertaining to the pandemic have led to a profound digital acceleration, at scale. Looking forward to 2022, new applications of technology & data, and business models are all set to disrupt the landscape. Recent times have tested the ability to […]
It took ’30’ years to finish this checklist !
Posted inGeneral
So, on 16th January, 2021 I turned ’30’ years old (now I read the word ‘old’ twice and with more force in my head). A 30th birthday is a big event in one’s life. Whether you make a big deal about celebrating or not, going from one decade to the next is significant. Especially in […]
Thank you COVID. Nothing is normal anymore.
Posted inGeneralThe unlocking has begun and everything and everyone seems ready to get rolling into the ‘new normal’. But there is a problem, after months of keeping touch with relatives and friends over WhatsApp messages and thumbs up emojis and being left to our devices, I have no idea what to do outside my home anymore. […]
Coronavirus – The bad news you can’t do anything about
Posted inGeneral
For the fifth time this year, the world is ending. Week 1, 2020: embers were still cooling in the Amazon when, on the other side of our planet, flames engulfed Australia. The US assassinated an Iranian general, setting off anxieties about a new World War. Then: the global economy reeled from collapse, bloodshed tore through […]
My 2-cents on Staying Focused When You Get Bored Working Toward Your Goals
Posted inGeneral
All of us have goals and dreams, but it is very difficult to stick with them. Most of the days, I keep struggling with myself, “I start with good intentions, but I can’t seem to maintain my consistency for a long period of time.” Or, “I struggle with mental endurance. I get started but I […]
Digital Marketing Trends You Cannot Ignore in 2019 !
Posted inTrends
Whenever someone asks me about how will Digital Marketing shape up in 2019, I recall the the plot of the famous movie series ‘Hunger Games’. A bunch of kids fighting for their lives in a constantly changing environment. You either adapt to what’s currently happening or you die. Analogy explained above might be an exaggeration. […]
Don’t ignore ‘Search Intent Optimization’ !
Posted inSEO
As it gets harder and harder to engage web users, search intent as a marketing concept has become the to-go topic. With mobile and voice search in action, your reader’s attention span is short because today’s consumer searches and decides on the go. The faster your content answers the readers’ questions and satisfies their needs, […]
